Monday 23 May 2016

Tony Peniche – Taking Fashion to a Whole Other Level

Tony Peniche is a jack-of-all-trades. After two years at Western Oregon University he discovered that this wasn’t the right fit for him and then transferred to the Art Institute of Portland, where he was able to follow his dreams and pursue his passion of apparel design. Right after he received his degree in Apparel design, at the young age of 21, he began his career as a fashion designer. Several brands such as, Lamborghini, Motocorsa, 42 Bellow, Vodka, and Red Bull quickly sponsored him. Due to his amazing talent he actually became one of the youngest designers to show a label at Paris Fashion Week, which was an amazing opportunity for him to show all of his hard work and talent.

After the fashion show he made a large impact on the designer of Oscar de la Renta, Jose Solis and landed an internship under him in New York. This was a great opportunity and Jose Solis served as a very experienced mentor to Tony. Finally in 2012, after only 6 years of being a men’s fashion designer, the Portland Fashion and Style Awards awarded the Fashion Designer of the Year to Tony.

Tony Peniche knows the difference between style and fashion, which is what has helped him be so successful in the fashion industry. So what is the difference between style and fashion? In recent years the concept of personal styles has been on the rise especially with so much available social media to discover various styles and so forth. For many people style is much more than just what you wear; it is a representation of who you are. The objective of style is to encompass your personality, your interests, and the statements you want to make to the world. Your style becomes an avenue for you to publically share your voice and to do so in such a simple way. The difference with fashion is that it focuses on various trends and thus it evolves over time. Fashion becomes more of an art form and for fashion designer’s it is an opportunity to create new trends and potentially influence the development of individual’s personal styles.

Tony Peniche goes a step further by making a bold fashion statement in business. Tony is not afraid to set new trends and try new things in the business world. He is always looking for something new and is not afraid of taking a little risk on something that he believes has potential