Tony Peniche, The Changing Shape of the American Dream

The idea of the American Dream is for many the linchpin of all that makes the freedoms of the nation great. The right to pursue one's own dreams and career, to provide and raise a family, and contribute towards making the country prosper has had different interpretations over time. In the 21st century, with developing technology and booming enterprise, the American Dream today still exists, albeit it in a slightly transformed manner. Start-up culture, entrepreneurial initiatives, Kick starter campaigns and crowdfunding ideas have made the world of enterprise more exciting than ever for people wishing to take their ideas to the top. Young creative entrepreneurs like like Tony Peniche are the perfect of example of how young and exciting professionals with pioneering spirits are redefining what it means to pursue the American Dream.

For Anthony Peniche, Living the American Dream has defined his career so far. A graduate from the prestigious Arts Institute in Portland, still not 30 years old Tony has already achieved success pursuing a variety of creative, business and philanthropic pursuits. He represents a growing group of individuals who have showed that modern career pursuits can entail a variety of different roles and accumulate in experience and the building of of a wide range of skills.

Tony Peniche's early career began in professional photography. Building up a portfolio of eye-catching and high profile designs his eye for style and composition quickly manifested into fashion design. He started his own fashion label 'Killing Beverly', which quickly rose to fame under the young artisans artistic vision. In 2009, the company had a collection included in the Portland Fashion Week, raising Tony Peniche's profile in the creative industries.

Since then Tony has gone on to pursue more entrepreneurial pursuits. His role in the creative and innovative communities in Portland has really been felt by his activity in the city. Not only is he a frequent and inspiring speaker at The University of Oregon and Portland State University, but he has also set up his own creative hub. The space at NXT Industries is over 5,000 sq. M big, and offers space for freelancers, creative individuals and entrepreneurs to work in an environment that fosters innovation and design. Whilst running this particular hub along with others, Tony also has his time to pursue his own personal business projects. Whiskey Elements is the latest revolutionary product developed by Tony's company that helps barreled whiskey age at a faster rate than it does normally. Follow Tony Peniche on LinkedIn.

Anthony Peniche - Sharing a Wealth of Knowledge to an Exciting Community

For entrepreneurs beginning their adventure into the world of business, there are few more valuable things than experience and wisdom. Being able to receive sound advise and guidance from individuals who have been down similar roads, with success and failure, is vital in forming strategy and models that will allow people's enterprises to work in the long run. In communities in which new business and the entrepreneurial spirit is embraced, such as Portland Oregon, having experts on hand to offer their knowledge of the industries is vital in ensuring the long term future of this creative and innovative climate.

For Anthony  Peniche, Marketing No-no’s, strategy devices, kick starter methods and start-up innovations are just some of the things included in his inspirational business sermons. Still shy of 30, Tony Peniche has experienced great success in his artistic, creative and entrepreneurial career. The skills and experience he has accumulated in the time since he graduated from the Portland Arts Institute have made him not only a sought after consultant, but also great speaker in local institutions. He gives talks regularly at the University of Oregon and Portland State University on entrepreneurial techniques, start-up culture and cultivating creative climates. His main inspiration since leaving the fashion industry two years ago has been to help consult and build awesome companies with other ambitious individuals.

To do so, Tony Peniche opened a creative hub in the heart of Portland. This large space spans about 5,000 sq. m, and goes by the name NXT Industries. Here, Tony hopes the creative and exciting environment can inspire individuals, freelancers and entrepreneurs to pool their resources, efforts and ideas in to creating the most innovative businesses and products in the industry today.

As well as owning and managing the creative space, Tony Peniche also offers his creative consultancy, with experience in owning  successful start-ups himself. Whiskey Elements is the latest brainchild of the Portland entrepreneur. The product increase the speed at which Whiskey can age in a barrel, allowing companies to distill whiskey and distribute fine flavors without having to wait for so many years. Innovation has always been key to Tony Peniche, and will ensure a bright future for the exciting entrepreneur. Find out more about him here at Tony Peniche – Mixing Business with Whiskey.

Tony Peniche – No Ordinary Graduate

One thing that has been consistent throughout the evolution of humankind is alcohol. In fact, drinking alcohol is one of the few consistencies found within almost all societies. While attitudes towards alcohol have fluctuated over the centuries, all attempts to prohibit it have led to ignominy. The American experience of Prohibition should serve as an object lesson in this regard. Like it or not, alcohol is ingrained in our social culture, giving people from all walks of life a unifying thread that helps promotes personal connections and shared experiences.

Entrepreneur Tony Peniche is well aware of the enormous impact alcohol has had on bringing people together. It is this awareness that provided the impetus for Whiskey Elements, an innovative product manufactured by Peniche’s Portland-based start-up, Time & Oak. In October 2014, Peniche announced the idea via a Kickstarter campaign, believing it would revolutionize whiskey-drinking culture. Whiskey Elements are small, horizontally laser cut sticks that can enhance the color and taste of any brand of whiskey simply by being placed inside the bottle for 24 hours. The Kickstarter campaign was remarkably successful, raising nearly $195,000 by its close. The following year, Time & Oak signed a multi-million dollar agreement and established a manufacturing plant in northeast Portland. By such ingeniousness and vision does Tony Paniche truly demonstrate that he is no ordinary graduate

However, improving customers’ whiskey quality was not Peniche’s only objective. Like many of his other business pursuits, Peniche wanted to  keep with the true cultural spirit of imbibing and connect with - and give back to - his community. Peniche and the other founders decided to start Project Footprint, a non-profit charity whose aim is to help save the planet. Project Footprint’s vision is to build a co-op community and to develop solutions on how to efficiently conserve land using for-profit practices. For every purchase made through Time & Oak, Project Footprint conserves one square foot of forest land.

Tony Peniche is an exemplary model of how businesses can be financially successful while also providing positive benefits for the communities from which they came. Time & Oak not only provides customers with the unique ability to customize their favorite whiskey no matter their budget, they also give customers the satisfaction of knowing that each of their purchases contributes to the greater good of the community. Find out more about Tony Paniche on LinkedIn.