It’s bold, dignified, and a touch over-confident. If it went to parties, it would sit quietly in the corner behind dark sunglasses, sultrily surveying the scene around it. It has been around since the dawn of mankind, defying kings and starting rebellions, and its unapologetic attitude has made it the favorite of greats such as Sinatra and Faulkner. Today, it has grown to become one of the most popular alcoholic beverages on the market: whiskey. One reason whiskey has become so popular worldwide is its broad appeal and impressive spectrum of taste and price. Yet somehow, nearly all types of whiskey exude a sense of luxury and coolness. No doubt, it was this refined status entrepreneur Tony Peniche had in mind when he, business and finance mogul David Jackson, and Air Force veteran and film producer Josh Thorne developed the idea for Whiskey Elements in 2014.
Whiskey Elements provides whiskey imbibers with a personalized drinking experience unlike any other. Normally, whiskey is made by fermenting various grains such as barley, corn, rye, or wheat. The mixture is then aged in wooden barrels for up to 10 years, which are usually made of white oak. Different varieties can be produced depending on the type of grain used, whether or not they are malted, and barrel strength, making whiskey one of the most dynamic hard liquors available.
But most of us probably don’t have the time or money to enjoy the highest-quality whiskeys – until now. Time & Oak, one of Peniche’s Portland-based startups, created Whiskey Elements for the sole purpose of allowing drinkers to kick their whiskey experience up a notch without having to undergo a timely, expensive process. By inserting a laser-etched stick of wood that can be purchased on Time & Oak’s website, you can bring the aging barrel straight to your bottle of whiskey, rather than the other way around. To use Whiskey Elements, you take one element stick and insert it into a fifth to a half-gallon of your favorite whiskey. Then, it’s as simple as waiting and stirring occasionally for a mere 24 hours. During this time, the whiskey is filtered in and out of the wood, similar to what would happen inside an aging barrel. The whiskey gets infused with a richer flavor and color, significantly improving your consumption experience.
Tony Peniche is a connoisseur not only of whiskey, but also of creative entrepreneurial endeavors that give his customers unique, tantalizing experiences unavailable anywhere else. Give Whiskey Elements a try today, and make every sip a sensory experience unlike any you’ve had before.
But most of us probably don’t have the time or money to enjoy the highest-quality whiskeys – until now. Time & Oak, one of Peniche’s Portland-based startups, created Whiskey Elements for the sole purpose of allowing drinkers to kick their whiskey experience up a notch without having to undergo a timely, expensive process. By inserting a laser-etched stick of wood that can be purchased on Time & Oak’s website, you can bring the aging barrel straight to your bottle of whiskey, rather than the other way around. To use Whiskey Elements, you take one element stick and insert it into a fifth to a half-gallon of your favorite whiskey. Then, it’s as simple as waiting and stirring occasionally for a mere 24 hours. During this time, the whiskey is filtered in and out of the wood, similar to what would happen inside an aging barrel. The whiskey gets infused with a richer flavor and color, significantly improving your consumption experience.
Tony Peniche is a connoisseur not only of whiskey, but also of creative entrepreneurial endeavors that give his customers unique, tantalizing experiences unavailable anywhere else. Give Whiskey Elements a try today, and make every sip a sensory experience unlike any you’ve had before.
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