Saturday 8 October 2016

Anthony Peniche- Fine Whiskey in Fine Time

The micro brewing trend that has stormed the world of consumable goods over the last decade tells us a lot about people's tastes and desires in the modern age. Firstly, it tells us that there is a desire for people to try new unique flavors when it comes to consuming alcohol, and people are ready to favor new and exciting products and brands over the old classics that everyone knows. Secondly, it tells us that more and more people are interested in brewing their own alcohol, from home brewing to setting up small workshops to do so on a bigger scale. Thirdly, it demonstrates how ripe the market is for entrepreneurs, the fact it is possible for them in a highly competitive market to still launch new alcohol products that get received so well and are enjoyed by so many people.

With this in mind, the whiskey industry seemed to be the perfect place to form a new business idea for serial entrepreneur Tony Peniche – The Perfect Pitch. The young Portland-based businessman's latest project Whiskey Elements with time & Oak has factored in all the elements discussed above and launched what is an exciting new venture into the whiskey markets. The Kickstarter project raised over 1,000% of its original pledge, and has helped Tony launch what many are predicting to be a product that will storm the whiskey market for years to come.

Whiskey has risen hugely in popularity over the last two decades, and has fueled the rise of many new distilleries looking to capitalize on people's growing taste for the classic liquor. As any whiskey drinker will know, the best whiskeys are the oldest, the one's that have had time to blend with the smokey flavors of the barrel for many years to give that rich sophisticated taste. This taste difference and rise in quality unfortunately means taking a lot of time, and therefore a lot more money. Until now.

Whiskey Elements' signature wooden flavor infused sticks are the perfect answer to this ongoing dilemma. By putting this stick in home brewed of micro brewed whiskeys for 24 hours, people can infuse their liquor with the richness and sophistication expected in the top shelf whiskeys. There is no doubt it will revolutionize the whiskey market in the future, and is an exiting time for micro distillers to take their businesses to the next level. Find out more here at Tony Peniche – Opening new doors, leads to new Opportunities

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