Portland, Oregon, has more microbreweries per capita than any other city in the world. This has given rise to its nickname of “Munich on the Willamette”. (For those unfamiliar with the area, Portland is located on each side of the Willamette River.) This has given rise to quite a beer culture, with beer lovers flocking to the city from other states and even other countries. However, as Anthony Peniche knows quite well, beer is not the only alcoholic beverage for which Portland is famous. (For more on Mr. Peniche, see the article titled Anthony Peniche – Taking a Business to the Community).
Anthony Peniche on Facebook gives constant updates on this creative entrepreneur. He decided to introduce a new type of whiskey to the Portland market, raising the money to establish this business through the website Kickstarter. The campaign itself was wildly successful; Mr. Peniche had set a donation amount that would suffice to start the business, only to gain ten times that amount through crowdfunding. Clearly, the very idea – as put forward by the remarkable Anthony Peniche – was more than enough to engender high enthusiasm among the public.
Having now earned more than enough money to put his dream into reality, Anthony Peniche started his whiskey business, Time & Oak. It soon became a hit in Portland, where the night life is very active. Many Portlanders are whiskey connoisseurs, and like to compare various brands. Whiskey & Oak needed to separate it from the many other brands out there. As lovers of whiskey know, the drink gets its flavor from long maturation in oak barrels (hence the word “Oak” in the name of the brand). Since Time & Oak does not use such a long maturation process, it provides a carved wooden stick with its whiskey. This stick is then placed into the whiskey, whether in a bottle or even in a glass. The stick infuses the drink with a beautiful color and a rich flavor, so beloved by connoisseurs.
Clearly, the market was ready for Time & Oak. This is one of the most important aspects of launching any new business. Is the market ready for it? Will it be a hit? Can it be set apart from similar offers? Anthony Peniche has learned that the answer to all these questions is a resounding “yes”. And that is all that matters.
Client Name: Anthony Peniche
Anthony Peniche on Facebook gives constant updates on this creative entrepreneur. He decided to introduce a new type of whiskey to the Portland market, raising the money to establish this business through the website Kickstarter. The campaign itself was wildly successful; Mr. Peniche had set a donation amount that would suffice to start the business, only to gain ten times that amount through crowdfunding. Clearly, the very idea – as put forward by the remarkable Anthony Peniche – was more than enough to engender high enthusiasm among the public.
Having now earned more than enough money to put his dream into reality, Anthony Peniche started his whiskey business, Time & Oak. It soon became a hit in Portland, where the night life is very active. Many Portlanders are whiskey connoisseurs, and like to compare various brands. Whiskey & Oak needed to separate it from the many other brands out there. As lovers of whiskey know, the drink gets its flavor from long maturation in oak barrels (hence the word “Oak” in the name of the brand). Since Time & Oak does not use such a long maturation process, it provides a carved wooden stick with its whiskey. This stick is then placed into the whiskey, whether in a bottle or even in a glass. The stick infuses the drink with a beautiful color and a rich flavor, so beloved by connoisseurs.
Clearly, the market was ready for Time & Oak. This is one of the most important aspects of launching any new business. Is the market ready for it? Will it be a hit? Can it be set apart from similar offers? Anthony Peniche has learned that the answer to all these questions is a resounding “yes”. And that is all that matters.
Client Name: Anthony Peniche
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