Thursday 1 September 2016

Tony Peniche – The Essence of an Entrepreneur

The question that every entrepreneur hears at least once on his or her journey to success is this: Do you have what it takes? This is the question that implores entrepreneurs to delve deep within themselves, searching for the vision that started them on the path towards greatness. A path that will hopefully result in a revolutionary idea or product that will change the world for the better. A path fraught with uncertainty and adventure that requires commitment, dedication, and an innovative mind.

For young businessman Tony Peniche, the path of entrepreneurial success began when he was a student at Western Oregon University, where he obtained his Associate’s degree in Kinesiology and Exercise Science. Tony initially saw himself as an athlete, participating in Track and Field races and long jump events. However, after completing two years at WOU, Tony realized that sports were not his calling and decided to enroll at the Art Institute of Portland. Here he received his BA in Apparel Design; but more than that, he discovered his passion for the arts.

Tony Peniche chose to make his entrepreneurial dream come true by going into fashion design after graduating from the Art Institute. From 2007-2013, he became an expert in men’s wear fashion, and was awarded Fashion Designer of the Year in 2012 by the Portland Fashion & Style Awards. This was also the year that Tony opened his own commercial photography studio, specializing in editorials, high impact shots, headshots, and fashion photography. Tony’s ambition and perseverance continued to make waves in the creative world with the opening of his company NXT Industries, which designs creative, shared office spaces for Portland creatives, giving others like him an opportunity to take their business, idea, or passion to the next level.

In the wake of his success in the arts, Tony decided to try his hand in a new industry. Through an intensive kick-starter campaign, Tony launched his groundbreaking company Time & Oak, which develops products that enhance whiskey. In 2014, the Tony invented and released the Whiskey Element, a patented invention that allows users to dramatically improve the quality of their whiskey bottles in a mere 24 hours by removing harsh chemicals and making it incredibly smooth.

Tony Peniche exemplifies the true essence of what it means to be an entrepreneur – taking risks, being innovative, and carving your own path in a world that isn’t always kind to those who don’t follow the status quo.

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