Tony Peniche – Taking Fashion to a Whole Other Level

Tony Peniche is a jack-of-all-trades. After two years at Western Oregon University he discovered that this wasn’t the right fit for him and then transferred to the Art Institute of Portland, where he was able to follow his dreams and pursue his passion of apparel design. Right after he received his degree in Apparel design, at the young age of 21, he began his career as a fashion designer. Several brands such as, Lamborghini, Motocorsa, 42 Bellow, Vodka, and Red Bull quickly sponsored him. Due to his amazing talent he actually became one of the youngest designers to show a label at Paris Fashion Week, which was an amazing opportunity for him to show all of his hard work and talent.

After the fashion show he made a large impact on the designer of Oscar de la Renta, Jose Solis and landed an internship under him in New York. This was a great opportunity and Jose Solis served as a very experienced mentor to Tony. Finally in 2012, after only 6 years of being a men’s fashion designer, the Portland Fashion and Style Awards awarded the Fashion Designer of the Year to Tony.

Tony Peniche knows the difference between style and fashion, which is what has helped him be so successful in the fashion industry. So what is the difference between style and fashion? In recent years the concept of personal styles has been on the rise especially with so much available social media to discover various styles and so forth. For many people style is much more than just what you wear; it is a representation of who you are. The objective of style is to encompass your personality, your interests, and the statements you want to make to the world. Your style becomes an avenue for you to publically share your voice and to do so in such a simple way. The difference with fashion is that it focuses on various trends and thus it evolves over time. Fashion becomes more of an art form and for fashion designer’s it is an opportunity to create new trends and potentially influence the development of individual’s personal styles.

Tony Peniche goes a step further by making a bold fashion statement in business. Tony is not afraid to set new trends and try new things in the business world. He is always looking for something new and is not afraid of taking a little risk on something that he believes has potential

Tony Peniche: The New Breed of Entrepreneur

For centuries the way business has been done and the businesses that people do have defined and shaped the world around us. It is no secret that the economy and its fuel are the things that make the world go round as well as buildings go up and neighbourhoods fill out. Taking a look at the world around us today reveals that business has taken something of a turn, and in tandem requires a new sort of businessman. No longer are the offices in our streets filled with suits, brogues and ties. Indeed, no longer is the office found in the economic sector of town, as it may well be located in an arts suburb on the outskirts. What is this new currency that is now being traded in and sought after? And who are the people that know how to mediate it? In this article we take a look at one of the hottest young businessmen who has made a career out of what every company is talking about: the arts.

Tony Peniche has something of a knack when it comes to seeking out talent and incorporating it into his work. Over the years he has worked with all kinds of creatives such as photographers, choreographers, models and editors that have helped him to build what can truly be called a creative industry. He operates out of one of the most thriving artistic hotbeds of the United States, Portland, and it is here that Tony Peniche continues to find inspiration. Tony Peniche has realised that business needs a fresh face and this face can only be found in the younger creative generations that surround him. There is more to this realisation however, because Tony Peniche is an active part of this generation.

As an artist himself Tony Peniche has a serious head start in the game. He founded the Peniche fashion line that he has been working on since graduation and is now proliferating across America and even on an international level. Recently Tony Peniche found himself in China distributing the brand making sure that he was part of a global network of creative businessmen. Being a creative soul as well as a dealmaker Tony Peniche is a fine example of the new breed of entrepreneur to whom the future belongs. Embracing the arts and making sure that there is a reciprocal dialogue between business and creativity has been at the helm of his career and it will form a model for others to follow as time goes on.

Tony Peniche – The American Dream and What it Means Today

America was born as the land of opportunity. In 1931, historian James Truslow Adams wrote “life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement,” regardless of social class or circumstances of birth. This was the beginning of the concept of “The American Dream,” which would later go on to influence and persuade thousands of immigrants to leave their homes in pursuit of streets paved with gold. Admittedly, this notion is a bit exaggerated; anyone who has been to New York knows that the streets are far from golden. But the core concept of the “American Dream” – equal opportunity for all – is still very much alive today.


In what other country could a barely 30 year-old entrepreneur establish several successful brands of men’s fashion, open a revolutionary creative development corporation that builds and manages office-studio spaces for creative professionals, and invent a patented line of laser-etched pieces of wood that can upgrade any bottle of whiskey to top-shelf quality in just 24 hours. Not only has Tony Peniche achieved all of these, he has also managed to find time to contribute to the pursuits of his fellow entrepreneurs by giving talks at colleges like the University of Oregon and Portland State University about startup business strategies, and by providing free business consulting throughout his home city of Portland.


A self-proclaimed natural leader, Mr. Peniche made a name for himself in fashion while he was still a student at The Art Institute of Portland. In 2011 he was awarded by PDX 30 for being one of the topmost entrepreneurs under the age of 30, and the following year he was named Fashion Designer of the Year by the Portland Fashion & Style Awards.


Miraculously, Mr. Peniche has managed not to let his fame go to his head. On the contrary, he uses his formidable position in the business world to promote other startup up companies. One such company is Findlay Hats, which provides customers with customizable, personalized hats that are the perfect signature to any style. Like Mr. Peniche, Findlay Hats founder Jimmy Hickey was a true believer in the “American Dream.” This is why, in 2013, Mr. Hickey drained his bank account and invested all of his money into his idea for a hat company that would be unlike any other. Today, Findlay Hats is a profitable company that continues to “outfit and inspire true adventurers.”


America is indeed a land of opportunity for those who are willing to seek it out. And fortunately there are people like Tony P

Tony Peniche – Mixing Business with Whiskey

It’s bold, dignified, and a touch over-confident. If it went to parties, it would sit quietly in the corner behind dark sunglasses, sultrily surveying the scene around it. It has been around since the dawn of mankind, defying kings and starting rebellions, and its unapologetic attitude has made it the favorite of greats such as Sinatra and Faulkner. Today, it has grown to become one of the most popular alcoholic beverages on the market: whiskey. One reason whiskey has become so popular worldwide is its broad appeal and impressive spectrum of taste and price. Yet somehow, nearly all types of whiskey exude a sense of luxury and coolness. No doubt, it was this refined status entrepreneur Tony Peniche had in mind when he, business and finance mogul David Jackson, and Air Force veteran and film producer Josh Thorne developed the idea for Whiskey Elements in 2014.

Whiskey Elements provides whiskey imbibers with a personalized drinking experience unlike any other. Normally, whiskey is made by fermenting various grains such as barley, corn, rye, or wheat. The mixture is then aged in wooden barrels for up to 10 years, which are usually made of white oak. Different varieties can be produced depending on the type of grain used, whether or not they are malted, and barrel strength, making whiskey one of the most dynamic hard liquors available.

But most of us probably don’t have the time or money to enjoy the highest-quality whiskeys – until now. Time & Oak, one of Peniche’s Portland-based startups, created Whiskey Elements for the sole purpose of allowing drinkers to kick their whiskey experience up a notch without having to undergo a timely, expensive process. By inserting a laser-etched stick of wood that can be purchased on Time & Oak’s website, you can bring the aging barrel straight to your bottle of whiskey, rather than the other way around. To use Whiskey Elements, you take one element stick and insert it into a fifth to a half-gallon of your favorite whiskey. Then, it’s as simple as waiting and stirring occasionally for a mere 24 hours. During this time, the whiskey is filtered in and out of the wood, similar to what would happen inside an aging barrel. The whiskey gets infused with a richer flavor and color, significantly improving your consumption experience.

Tony Peniche is a connoisseur not only of whiskey, but also of creative entrepreneurial endeavors that give his customers unique, tantalizing experiences unavailable anywhere else. Give Whiskey Elements a try today, and make every sip a sensory experience unlike any you’ve had before.