Tony Peniche: Whiskey Comes to Munich on the Willamette

Portland, Oregon, has more microbreweries per capita than any other city in the world. This has given rise to its nickname of “Munich on the Willamette”. (For those unfamiliar with the area, Portland is located on each side of the Willamette River.) This has given rise to quite a beer culture, with beer lovers flocking to the city from other states and even other countries. However, as Anthony Peniche knows quite well, beer is not the only alcoholic beverage for which Portland is famous. (For more on Mr. Peniche, see the article titled Anthony Peniche – Taking a Business to the Community).

Anthony Peniche on Facebook gives constant updates on this creative entrepreneur. He decided to introduce a new type of whiskey to the Portland market, raising the money to establish this business through the website Kickstarter. The campaign itself was wildly successful; Mr. Peniche had set a donation amount that would suffice to start the business, only to gain ten times that amount through crowdfunding. Clearly, the very idea – as put forward by the remarkable Anthony Peniche – was more than enough to engender high enthusiasm among the public.

Having now earned more than enough money to put his dream into reality, Anthony Peniche started his whiskey business, Time & Oak. It soon became a hit in Portland, where the night life is very active. Many Portlanders are whiskey connoisseurs, and like to compare various brands. Whiskey & Oak needed to separate it from the many other brands out there. As lovers of whiskey know, the drink gets its flavor from long maturation in oak barrels (hence the word “Oak” in the name of the brand). Since Time & Oak does not use such a long maturation process, it provides a carved wooden stick with its whiskey. This stick is then placed into the whiskey, whether in a bottle or even in a glass. The stick infuses the drink with a beautiful color and a rich flavor, so beloved by connoisseurs.

Clearly, the market was ready for Time & Oak. This is one of the most important aspects of launching any new business. Is the market ready for it? Will it be a hit? Can it be set apart from similar offers? Anthony Peniche has learned that the answer to all these questions is a resounding “yes”. And that is all that matters.
Client Name: Anthony Peniche

Tony Peniche- Kicking the Life into Business

When starting a business, entrepreneurs need all the help they can get from interested parties and networks. The internet has brought about a wave of new possibilities that have enabled businesses to get their journeys off to the best possible start. Crowdfunding campaigns have proven to be hugely popular, and allowed tens of thousands of businesses and artistic projects to get the capital thy need to begin their projects. Tony Peniche, the young Portland, Oregon based entrepreneur, is one of the cities leading counsels of crowdfunding campaigns, as he seeks to inspire growth and prosper in the businesses he works with and advises.

For Tony Peniche the question which needs to be asked when starting on any project is- Is it Kick-starter Material? Establishing its 'kick-starter-ability' is like analyzing the marketing power of the business before it has even launched. It can help the owners get a sense of the kind of interest they might be able to generate before the product or service is even launched.

Tony Peniche knows all about the potential prosper of a kick-starter campaign. His latest entrepreneurial project, Time & Oak, saw him raise over ten times the original pledge, and has given the exciting whiskey product a storming start to life. Tony Peniche describes himself as a serial entrepreneur, which is no surprise when you come to grips with the amount of exciting projects he is either directly working on, or lending a hand to with advice.

Portland, Oregon is a city that is fast developing, and has become a great creative center in the States. It is a hub for some of the most exciting entrepreneurial minds around today, all looking to launch their ideas and seek the help needed to expand and grow. Tony Peniche often lectures and gives keynote talks on start-up culture, crowdfunding and kick-stater campaigns at the University of Portland, and despite his young age is a wise head in the industry already.

For Tony Peniche, it is important to give back to the community that has helped you thrive in your own projects. This can be done by helping a new generation of exciting entrepreneurs whilst pursuing your own dreams and ideas to help the local economy of ideas thrive. It is this very attitude that has made Portland, Oregon one of the most happening places in the Western world today.Anthony Peniche on Issuu

Tony Peniche- A Career in Creativity and Ideas

The world of professional entrepreneurship has changed remarkably over the last few decades. In the past people would have to holly commit themselves to business as a profession to have any chance of starting their own business, with a monk-like discipline to understanding the very technical aspects of business. As the American Dream has broadened and the opportunities for enterprising individuals alongside it too, a new breed of professional has emerged who encapsulates the 21st century approach to commerce perfectly. Anthony Peniche, Portland based creative mind and entrepreneur is one such man who embodies this spirit.

You can fin out more about Tony Peniche – Is it Kick-starter Material? On the link here. For Tony Peniche, it all began at the University of Portland. Here he studied Art & Design, and graduated with flying colors Tony Peniche did have the added advantage of going to college in one of America's trendiest and hip towns today- a real hotbed for creativity and enterprise, especially among young people. With his skills in design it wasn't long after graduation that Tony Peniche found himself running his own fashion label, designing the clothes and operating the business side of operations.

This gave him valuable experience into what it means to run one's own business, and set him in good stead for enterprising practices in the future. Tony continued the project for six years, and in 2012 was named Fashion Designer of the Year by the PFSA (Portland Fashion & Style Awards). Since that time, Tony has gone on to work with many exciting individuals and companies, and help develop some incredible ideas. His entrepreneurial nous is sought after by many start-up companies looking to organically develop their ideas, and Tony's connections and networks on the Portland scene make him a valuable conductor of exciting ideas in the city.

Thanks to his experience and wisdom, Tony Peniche is also called upon by the University of Portland where he once began, to consult on start-up culture and crowd-funding ideas in the business realm. He is a man who can be said to constantly have his finger on the pulse of what is happening in Portland, and indeed the coolest parts of America. With the new business Whiskey Elements (Time & Oak) taking off, it looks to be an exciting future for the man who captures the enterprising spirit of 21st century America. If you'd like to find out more about him and his projects, then follow Anthony Peniche on Issuu.

Tony Peniche- Getting Businesses Off the Ground and Running

One of the hardest things for any entrepreneur in the modern age is to get the business off the ground and running. Whilst they may have an airtight concept and business model, in a world where businesses are being conceived on a daily basis, it can be hugely difficult to compete in any market. Getting the engine started is increasingly difficult, and has no doubt seen many businesses even with excellent and innovative ideas crumble and fall. Platforms such as Kickstarter and other crowd-funding sites have been developed to help these very businesses, and can make the difference between success and failure. Tony Peniche, Portland-based artist, designer and entrepreneur is one such man who knows all about the crowd-funding industry.

When advising and helping people evaluate business potential, there is one big question for Tony Peniche – Is it Kick-starter Material? In a city like Portland, which is famed for its ability to cultivate small exciting businesses and set the enterprising trends across the world, this is the type of question that needs to be put to any start-up company. Tony Peniche is something of an institution in the Portland area. Having graduated from the arts University in the city, Tony Peniche has seen success in a number of fields, from being awarded  Fashion Designer of the Year by the PFSA (Portland Fashion & Style Awards) in 2012, to  being awarded by the PDX 30 for being one of the top Entrepreneurs under the age of 30.

Despite his young age, his knowledge of the city, its scenes and culture make him the go-to guy when it comes to understanding the the crowd-funding scene in the city. His expertise have not gone unnoticed. He regularly lectures at the University of Portland on exactly these topics- Kickstarter, start-ups, setting-up new business, crowd-funding and other entrepreneurial aspects important for new businessmen.

However, Tony's desire to help the entrepreneurial community in Portland doesn't end there. In 2012 he set-up NXT Industries, a huge creative office space for entrepreneurs and artists to work in, creating an environment fro which people of all industries and talents to flourish in. Spaces like this, 'incubators' as you may call them, are vital to helping enterprise and the arts flourish in cities like Portland. For Tony Peniche, it is the perfect way to give back to a community that gave so much to him and allowed him to achieve the success he has today. To  find out more about his life and career, visit his page here at Anthony Peniche on Issuu.

Anthony Peniche- A Career in Success and Entrepreneurial Excellence

The Modern Entrepreneur needs to be far more dynamic than entrepreneurs of old. In the modern age, new businesses need to have a blend of innovation, design excellence and creativity to succeed in a saturated business environment. Portland, Oregon, has more than its fair share of these individuals, which has seen it fly to the top of America's rankings as the hippest and most happening place. The ideas being cultivated in this unique city have meant it is the capital of start-up culture in the US today, and many of the most exciting innovations are being made right here. Nobody encapsulates this spirit better than young entrepreneur, photographer and fashion designer Tony Peniche.

You can find out more about the life and career of Tony Peniche – The Perfect Pitch, here. Tony Peniche is  a serial entrepreneur and start-up specialist, who does a lot of free business consulting in the Portland area regarding development, innovation, investor strategies, kickstarter, marketing, manufacturing and launch strategy. He has had the opportunity to do a lot of different things over the years so is constantly trying his best to pass along the knowledge he has accumulated and help the next generation of entrepreneurs not make the same mistakes he did.

In his diverse and fruitful career, Tony Peniche has built up a large network of colleagues, friends and business partners who share his enthusiasm for Portland and its thriving scene. From 2007-2013, Tony Peniche ran his own fashion label with great success. An art school graduate, Tony Peniche's natural creative talents  flourished here, as well as giving him the basics for learning how to start one's own business. For his innovation and success, Tony was not only awarded PDX 30 award for being one of the top entrepreneurs under the age of 30, but also in 2012  he was named Fashion Designer of the Year by the PFSA (Portland Fashion & Style Awards).

As well as lecturing on start-up culture, Kickstarter, creative pursuits and launch strategy at the University of Portland, Tony Peniche also launched his own company 'Whiskey Elements' not long ago. The innovative methods fr flavoring whiskey is already turning heads the industry, and is sure to catapult his success even further in the near future. For Tony Peniche – Opening new doors, leads to new Opportunities, and keeping a finger on the pulse of all that is new, creative and exciting in business and the arts is the key to long term success.

Tony Peniche, The Changing Shape of the American Dream

The idea of the American Dream is for many the linchpin of all that makes the freedoms of the nation great. The right to pursue one's own dreams and career, to provide and raise a family, and contribute towards making the country prosper has had different interpretations over time. In the 21st century, with developing technology and booming enterprise, the American Dream today still exists, albeit it in a slightly transformed manner. Start-up culture, entrepreneurial initiatives, Kick starter campaigns and crowdfunding ideas have made the world of enterprise more exciting than ever for people wishing to take their ideas to the top. Young creative entrepreneurs like like Tony Peniche are the perfect of example of how young and exciting professionals with pioneering spirits are redefining what it means to pursue the American Dream.

For Anthony Peniche, Living the American Dream has defined his career so far. A graduate from the prestigious Arts Institute in Portland, still not 30 years old Tony has already achieved success pursuing a variety of creative, business and philanthropic pursuits. He represents a growing group of individuals who have showed that modern career pursuits can entail a variety of different roles and accumulate in experience and the building of of a wide range of skills.

Tony Peniche's early career began in professional photography. Building up a portfolio of eye-catching and high profile designs his eye for style and composition quickly manifested into fashion design. He started his own fashion label 'Killing Beverly', which quickly rose to fame under the young artisans artistic vision. In 2009, the company had a collection included in the Portland Fashion Week, raising Tony Peniche's profile in the creative industries.

Since then Tony has gone on to pursue more entrepreneurial pursuits. His role in the creative and innovative communities in Portland has really been felt by his activity in the city. Not only is he a frequent and inspiring speaker at The University of Oregon and Portland State University, but he has also set up his own creative hub. The space at NXT Industries is over 5,000 sq. M big, and offers space for freelancers, creative individuals and entrepreneurs to work in an environment that fosters innovation and design. Whilst running this particular hub along with others, Tony also has his time to pursue his own personal business projects. Whiskey Elements is the latest revolutionary product developed by Tony's company that helps barreled whiskey age at a faster rate than it does normally. Follow Tony Peniche on LinkedIn.

Anthony Peniche - Sharing a Wealth of Knowledge to an Exciting Community

For entrepreneurs beginning their adventure into the world of business, there are few more valuable things than experience and wisdom. Being able to receive sound advise and guidance from individuals who have been down similar roads, with success and failure, is vital in forming strategy and models that will allow people's enterprises to work in the long run. In communities in which new business and the entrepreneurial spirit is embraced, such as Portland Oregon, having experts on hand to offer their knowledge of the industries is vital in ensuring the long term future of this creative and innovative climate.

For Anthony  Peniche, Marketing No-no’s, strategy devices, kick starter methods and start-up innovations are just some of the things included in his inspirational business sermons. Still shy of 30, Tony Peniche has experienced great success in his artistic, creative and entrepreneurial career. The skills and experience he has accumulated in the time since he graduated from the Portland Arts Institute have made him not only a sought after consultant, but also great speaker in local institutions. He gives talks regularly at the University of Oregon and Portland State University on entrepreneurial techniques, start-up culture and cultivating creative climates. His main inspiration since leaving the fashion industry two years ago has been to help consult and build awesome companies with other ambitious individuals.

To do so, Tony Peniche opened a creative hub in the heart of Portland. This large space spans about 5,000 sq. m, and goes by the name NXT Industries. Here, Tony hopes the creative and exciting environment can inspire individuals, freelancers and entrepreneurs to pool their resources, efforts and ideas in to creating the most innovative businesses and products in the industry today.

As well as owning and managing the creative space, Tony Peniche also offers his creative consultancy, with experience in owning  successful start-ups himself. Whiskey Elements is the latest brainchild of the Portland entrepreneur. The product increase the speed at which Whiskey can age in a barrel, allowing companies to distill whiskey and distribute fine flavors without having to wait for so many years. Innovation has always been key to Tony Peniche, and will ensure a bright future for the exciting entrepreneur. Find out more about him here at Tony Peniche – Mixing Business with Whiskey.

Tony Peniche – No Ordinary Graduate

One thing that has been consistent throughout the evolution of humankind is alcohol. In fact, drinking alcohol is one of the few consistencies found within almost all societies. While attitudes towards alcohol have fluctuated over the centuries, all attempts to prohibit it have led to ignominy. The American experience of Prohibition should serve as an object lesson in this regard. Like it or not, alcohol is ingrained in our social culture, giving people from all walks of life a unifying thread that helps promotes personal connections and shared experiences.

Entrepreneur Tony Peniche is well aware of the enormous impact alcohol has had on bringing people together. It is this awareness that provided the impetus for Whiskey Elements, an innovative product manufactured by Peniche’s Portland-based start-up, Time & Oak. In October 2014, Peniche announced the idea via a Kickstarter campaign, believing it would revolutionize whiskey-drinking culture. Whiskey Elements are small, horizontally laser cut sticks that can enhance the color and taste of any brand of whiskey simply by being placed inside the bottle for 24 hours. The Kickstarter campaign was remarkably successful, raising nearly $195,000 by its close. The following year, Time & Oak signed a multi-million dollar agreement and established a manufacturing plant in northeast Portland. By such ingeniousness and vision does Tony Paniche truly demonstrate that he is no ordinary graduate

However, improving customers’ whiskey quality was not Peniche’s only objective. Like many of his other business pursuits, Peniche wanted to  keep with the true cultural spirit of imbibing and connect with - and give back to - his community. Peniche and the other founders decided to start Project Footprint, a non-profit charity whose aim is to help save the planet. Project Footprint’s vision is to build a co-op community and to develop solutions on how to efficiently conserve land using for-profit practices. For every purchase made through Time & Oak, Project Footprint conserves one square foot of forest land.

Tony Peniche is an exemplary model of how businesses can be financially successful while also providing positive benefits for the communities from which they came. Time & Oak not only provides customers with the unique ability to customize their favorite whiskey no matter their budget, they also give customers the satisfaction of knowing that each of their purchases contributes to the greater good of the community. Find out more about Tony Paniche on LinkedIn.

Tony Peniche – Following His Dreams

Tony Peniche is an exceptional entrepreneur in the fields of photography, fashion, and various startups. He does a lot of free business consulting in the Portland area such as, development, innovation, investor strategies, kickstarter funding, marketing, manufacturing and launch strategies.

Tony Peniche received his BA in Apparel Design, which is what he was truly passionate about at that time. Right after finishing his degree at the young age of 21, Tony became a fashion designer and quickly became successful. A few years later in 2012, Tony received the Fashion Designer of the Year by the PFSA. Right off the bat Tony Peniche received sponsorship by several brands such as, Lamborghini, Motocorsa, 42 Bellow, Vodka, and Red Bull. Due to his exceptional talent he actually became one of the youngest designers to show a label at Paris Fashion Week, which was an amazing opportunity for him to show all of his hard work and talent. After the fashion show he made a huge impact on the designer of Oscar de la Renta, Jose Solis, and was offered an internship under him in New York. This was a great opportunity and Jose Solis served as a very experienced mentor to Tony. Finally in 2012, after only 6 years of being a men’s fashion designer, the Portland Fashion and Style Awards awarded the Fashion Designer of the Year to Tony. Tony Peniche became so successful in the fashion industry because he knew the difference between style and fashion, and how to incorporate both concepts into his fashion line.

In Tony Peniche’s men’s fashion line he not only created a specific style for men but he also created various fashion trends. For many people style is much more than just what you wear; it is a representation of who you are. The objective of style is to encompass your personality, your interests, and the statements you want to make to the world. Your style becomes an avenue for you to publically share your voice and to do so in such a simple way. The difference with fashion is that it focuses on various trends and thus it evolves over time. Fashion becomes more of an art form and for fashion designer’s it is an opportunity to create new trends and potentially influence the development of individual’s personal styles.

Tony Peniche is always making a bold fashion statement even in his business.

Tony Peniche – Following His Dreams

Tony Peniche is an exceptional entrepreneur in the fields of photography, fashion, and various startups. He does a lot of free business consulting in the Portland area such as, development, innovation, investor strategies, kickstarter funding, marketing, manufacturing and launch strategies.

Tony Peniche received his BA in Apparel Design, which is what he was truly passionate about at that time. Right after finishing his degree at the young age of 21, Tony became a fashion designer and quickly became successful. A few years later in 2012, Tony received the Fashion Designer of the Year by the PFSA. Right off the bat Tony Peniche received sponsorship by several brands such as, Lamborghini, Motocorsa, 42 Bellow, Vodka, and Red Bull. Due to his exceptional talent he actually became one of the youngest designers to show a label at Paris Fashion Week, which was an amazing opportunity for him to show all of his hard work and talent. After the fashion show he made a huge impact on the designer of Oscar de la Renta, Jose Solis, and was offered an internship under him in New York. This was a great opportunity and Jose Solis served as a very experienced mentor to Tony. Finally in 2012, after only 6 years of being a men’s fashion designer, the Portland Fashion and Style Awards awarded the Fashion Designer of the Year to Tony. Tony Peniche became so successful in the fashion industry because he knew the difference between style and fashion, and how to incorporate both concepts into his fashion line.

In Tony Peniche’s men’s fashion line he not only created a specific style for men but he also created various fashion trends. For many people style is much more than just what you wear; it is a representation of who you are. The objective of style is to encompass your personality, your interests, and the statements you want to make to the world. Your style becomes an avenue for you to publically share your voice and to do so in such a simple way. The difference with fashion is that it focuses on various trends and thus it evolves over time. Fashion becomes more of an art form and for fashion designer’s it is an opportunity to create new trends and potentially influence the development of individual’s personal styles.

Tony Peniche is always making a bold fashion statement even in his business.

Tony Peniche – Taking Fashion to a Whole Other Level

Tony Peniche is a jack-of-all-trades. After two years at Western Oregon University he discovered that this wasn’t the right fit for him and then transferred to the Art Institute of Portland, where he was able to follow his dreams and pursue his passion of apparel design. Right after he received his degree in Apparel design, at the young age of 21, he began his career as a fashion designer. Several brands such as, Lamborghini, Motocorsa, 42 Bellow, Vodka, and Red Bull quickly sponsored him. Due to his amazing talent he actually became one of the youngest designers to show a label at Paris Fashion Week, which was an amazing opportunity for him to show all of his hard work and talent.

After the fashion show he made a large impact on the designer of Oscar de la Renta, Jose Solis and landed an internship under him in New York. This was a great opportunity and Jose Solis served as a very experienced mentor to Tony. Finally in 2012, after only 6 years of being a men’s fashion designer, the Portland Fashion and Style Awards awarded the Fashion Designer of the Year to Tony.

Tony Peniche knows the difference between style and fashion, which is what has helped him be so successful in the fashion industry. So what is the difference between style and fashion? In recent years the concept of personal styles has been on the rise especially with so much available social media to discover various styles and so forth. For many people style is much more than just what you wear; it is a representation of who you are. The objective of style is to encompass your personality, your interests, and the statements you want to make to the world. Your style becomes an avenue for you to publically share your voice and to do so in such a simple way. The difference with fashion is that it focuses on various trends and thus it evolves over time. Fashion becomes more of an art form and for fashion designer’s it is an opportunity to create new trends and potentially influence the development of individual’s personal styles.

Tony Peniche goes a step further by making a bold fashion statement in business. Tony is not afraid to set new trends and try new things in the business world. He is always looking for something new and is not afraid of taking a little risk on something that he believes has potential

Tony Peniche: No Ordinary Graduate

In order to understand how the education system affects our daily surroundings it is best to look at its results; the students that come out of it. Sadly the picture is not as pretty as one might imagine as many are left in crippling debt and move back in with their parents. A large portion of students that leave university or college end up in jobs that have nothing to do with their studies or little relevance to their areas of interest. This is perhaps the reason for the decline in popularity in the education world, but there are some exceptions to the rules we have examined. In the arts and creative industries there are graduates who now find themselves in a world that is finally accommodating the arts with business, making it a welcome environment for them to enter. An individual that has benefitted from this and gone beyond is Tony Peniche, a man of many talents who did more with his studies than most.

Tony Peniche is no normal college graduate. He studied at the Arts Institute in Portland and it was here that he found his flame. Many people decide what they want to do in college but how they go about doing it is where Tony Peniche excelled. Instead of moving back in with his parents he decided to dive headfirst into the world of fashion design, employing his creative skills from the get-go and having to learn many more. He did not reach the top in a day, but the rate at which he made haste is definitely something to be observed. He now operates a fashion line on the verge of turning global thanks to the education he received and the connections he made afterwards.

Tony Peniche runs the eponymous Peniche label that has been in the works since he started studying. Putting the hours in at college helped Tony Peniche to formulate a plan for afterwards, and this time revealed to him that college cannot be viewed as a capsule – it must extend outwards. This is the reason that he has done so well post college and the reason that others should be turning to his example. Like education, fashion is a global practice that he has managed to engage with in a way that considers the future, and it is students like Tony Peniche that can help to inspire educational faculties to improve and update their programs to meet the changing demands of industries and students across the world.

Tony Peniche: The New Breed of Entrepreneur

For centuries the way business has been done and the businesses that people do have defined and shaped the world around us. It is no secret that the economy and its fuel are the things that make the world go round as well as buildings go up and neighbourhoods fill out. Taking a look at the world around us today reveals that business has taken something of a turn, and in tandem requires a new sort of businessman. No longer are the offices in our streets filled with suits, brogues and ties. Indeed, no longer is the office found in the economic sector of town, as it may well be located in an arts suburb on the outskirts. What is this new currency that is now being traded in and sought after? And who are the people that know how to mediate it? In this article we take a look at one of the hottest young businessmen who has made a career out of what every company is talking about: the arts.

Tony Peniche has something of a knack when it comes to seeking out talent and incorporating it into his work. Over the years he has worked with all kinds of creatives such as photographers, choreographers, models and editors that have helped him to build what can truly be called a creative industry. He operates out of one of the most thriving artistic hotbeds of the United States, Portland, and it is here that Tony Peniche continues to find inspiration. Tony Peniche has realised that business needs a fresh face and this face can only be found in the younger creative generations that surround him. There is more to this realisation however, because Tony Peniche is an active part of this generation.

As an artist himself Tony Peniche has a serious head start in the game. He founded the Peniche fashion line that he has been working on since graduation and is now proliferating across America and even on an international level. Recently Tony Peniche found himself in China distributing the brand making sure that he was part of a global network of creative businessmen. Being a creative soul as well as a dealmaker Tony Peniche is a fine example of the new breed of entrepreneur to whom the future belongs. Embracing the arts and making sure that there is a reciprocal dialogue between business and creativity has been at the helm of his career and it will form a model for others to follow as time goes on.

Tony Peniche – The American Dream and What it Means Today

America was born as the land of opportunity. In 1931, historian James Truslow Adams wrote “life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement,” regardless of social class or circumstances of birth. This was the beginning of the concept of “The American Dream,” which would later go on to influence and persuade thousands of immigrants to leave their homes in pursuit of streets paved with gold. Admittedly, this notion is a bit exaggerated; anyone who has been to New York knows that the streets are far from golden. But the core concept of the “American Dream” – equal opportunity for all – is still very much alive today.


In what other country could a barely 30 year-old entrepreneur establish several successful brands of men’s fashion, open a revolutionary creative development corporation that builds and manages office-studio spaces for creative professionals, and invent a patented line of laser-etched pieces of wood that can upgrade any bottle of whiskey to top-shelf quality in just 24 hours. Not only has Tony Peniche achieved all of these, he has also managed to find time to contribute to the pursuits of his fellow entrepreneurs by giving talks at colleges like the University of Oregon and Portland State University about startup business strategies, and by providing free business consulting throughout his home city of Portland.


A self-proclaimed natural leader, Mr. Peniche made a name for himself in fashion while he was still a student at The Art Institute of Portland. In 2011 he was awarded by PDX 30 for being one of the topmost entrepreneurs under the age of 30, and the following year he was named Fashion Designer of the Year by the Portland Fashion & Style Awards.


Miraculously, Mr. Peniche has managed not to let his fame go to his head. On the contrary, he uses his formidable position in the business world to promote other startup up companies. One such company is Findlay Hats, which provides customers with customizable, personalized hats that are the perfect signature to any style. Like Mr. Peniche, Findlay Hats founder Jimmy Hickey was a true believer in the “American Dream.” This is why, in 2013, Mr. Hickey drained his bank account and invested all of his money into his idea for a hat company that would be unlike any other. Today, Findlay Hats is a profitable company that continues to “outfit and inspire true adventurers.”


America is indeed a land of opportunity for those who are willing to seek it out. And fortunately there are people like Tony P

Tony Peniche – Making a Bold Fashion Statement in Business

Everyone has heard the phrase “don’t judge a book by its cover.” Unfortunately, human nature isn’t wired to initially respond this way when encountering a stranger. In reality, people judge others by their appearance just as much as others judge them. How someone dresses, how groomed someone is, or how someone carries themself acts as an early indicator of what kind of person others think they are. This is not to imply that people should make themselves appear in a way that is not true to their nature – if this were the case, the world would be pretty boring. However, it is good to be aware that the way a person packages him or herself is often the way he or she will be perceived.

When it comes to appearance, Tony Peniche is a seasoned expert. A serial entrepreneur, renowned fashion designer, and professional photographer just shy of 30 years old, Mr. Peniche has achieved more than many do in their entire lifetimes.His brand of men’s clothing line, “Killing Beverly”, was showcased at the 2009 Portland Fashion Week, making Mr. Peniche the youngest designer ever to be featured at the event. “Killing Beverly” was an innovative, albeit controversial, brand that set out to deconstruct the fake, materialistic culture that has become synonymous with Los Angeles, Hollywood, and Beverly Hills. It also represented notions of love lost to this vapid universe, using bold cuts and graphics to portray an array of intense emotion. Mr. Peniche’s clothing is not just for wearing – it depicts real messages about the struggle between genuine creative originality and the corporations that try to reduce this creativity to nothing more than a price tag. 

 Mr. Peniche quickly took the Portland fashion industry by storm, but his insatiable ambition pushed him to reach further than the border of his home state and country. In 2010, he accompanied some of Portland’s top fashion delegates on a trip to China to establish international relations between Portland’s designers and China’s manufacturers. Mr. Peniche was given the opportunity to display his Fall collection to the fashion association of China, which made Mr. Peniche fully realize the global extent of the fashion industry. 

 Tony Peniche has made quite a name for himself in the fashion industry, but he has no intentions of slowing down any time soon. With his successful fashion line and production company, fashion enthusiasts should expect many more creatively enthralling ventures from Mr. Peniche.

Tony Peniche – Mixing Business with Whiskey

It’s bold, dignified, and a touch over-confident. If it went to parties, it would sit quietly in the corner behind dark sunglasses, sultrily surveying the scene around it. It has been around since the dawn of mankind, defying kings and starting rebellions, and its unapologetic attitude has made it the favorite of greats such as Sinatra and Faulkner. Today, it has grown to become one of the most popular alcoholic beverages on the market: whiskey. One reason whiskey has become so popular worldwide is its broad appeal and impressive spectrum of taste and price. Yet somehow, nearly all types of whiskey exude a sense of luxury and coolness. No doubt, it was this refined status entrepreneur Tony Peniche had in mind when he, business and finance mogul David Jackson, and Air Force veteran and film producer Josh Thorne developed the idea for Whiskey Elements in 2014.

Whiskey Elements provides whiskey imbibers with a personalized drinking experience unlike any other. Normally, whiskey is made by fermenting various grains such as barley, corn, rye, or wheat. The mixture is then aged in wooden barrels for up to 10 years, which are usually made of white oak. Different varieties can be produced depending on the type of grain used, whether or not they are malted, and barrel strength, making whiskey one of the most dynamic hard liquors available.

But most of us probably don’t have the time or money to enjoy the highest-quality whiskeys – until now. Time & Oak, one of Peniche’s Portland-based startups, created Whiskey Elements for the sole purpose of allowing drinkers to kick their whiskey experience up a notch without having to undergo a timely, expensive process. By inserting a laser-etched stick of wood that can be purchased on Time & Oak’s website, you can bring the aging barrel straight to your bottle of whiskey, rather than the other way around. To use Whiskey Elements, you take one element stick and insert it into a fifth to a half-gallon of your favorite whiskey. Then, it’s as simple as waiting and stirring occasionally for a mere 24 hours. During this time, the whiskey is filtered in and out of the wood, similar to what would happen inside an aging barrel. The whiskey gets infused with a richer flavor and color, significantly improving your consumption experience.

Tony Peniche is a connoisseur not only of whiskey, but also of creative entrepreneurial endeavors that give his customers unique, tantalizing experiences unavailable anywhere else. Give Whiskey Elements a try today, and make every sip a sensory experience unlike any you’ve had before.